A full website redesign in Framer for a UK data and AI consultancy, with a visual direction built from a logo alone and custom-coded components in place of team photos.

Vertex Creative Partners is a UK technology consultancy working in advanced data analytics and AI systems. Services like these are hard to evaluate before hiring, so the website often acts as a potential client's first filter. Vertex's previous site didn't pass that filter: scattered information, a generic layout, and no developed visual identity.

We redesigned the full website, from visual direction to Framer development.

The brand consisted of two assets: a symbol and a wordmark. There were no other brand elements to build on, so the site's visual language had to start from scratch. Vertex also chose not to use photos of people.

Every decision answered the same three criteria: show technical competence, present information clearly, and look more current than the previous site.

A visual direction built around one color and its tones, with a new typography system and assets drawn for the project.

Services presented with motion, each with its own animated icon, so they no longer get lost down the page.

The process rebuilt as a scroll-driven section where each stage appears in the order it happens.

A team section without photos: three animated cards that simulate a code editor, with a cursor that writes, selects, and deletes code.

The core components didn't come from a ready-made library. The 3D visual, the service icons, and the animated process section were coded specifically for this site. That craft is part of how the site communicates competence.

A complete website with its own visual direction, a clear hierarchy, and interactive elements that do the work photography would usually do.

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