My client sought an impactful lead magnet to cultivate a high-quality email list of potential buyers for their online dog training course. I conceived the Pawsitive IQ: 7 Day Smart Dog Challenge, meticulously sourced all images and GIFs, and crafted seven engaging daily emails for the challenge, culminating in a persuasive final sales email. This comprehensive approach not only captivated the audience but also significantly enhanced lead generation and conversion rates.