Role: Brand designer(strategy already in place)
Task: A brand identity system that will make them stand out.
A website that allows users to build their own estimates and they also wanted users to read through the home page.
Solution: After a series of discovery sessions, we settled for a mood board which served as a guide for all the visuals.
For the website, after identifying who our users are and what websites they currently use(similar functions to what we are trying to do). some websites we identified were Target and Markethire. We also implemented a scrolling feature that would discourage users from skipping important info on the homepage. This is why a hamburger menu was used even in the desktop version of the site, and the site's navigation is visible in the footer.
