BRAND ACTIVATION FOR PRODUCT LAUNCH

The following campaign is for the official launch of Dell's Inspiron colorful laptops. The creative direction for Dell Inspiron evokes youthful energy with vibrancy and attitude. The creative inspiration of the design was based on the Inspiron color palette and it was interpreted in the vector-based shapes and curved lines. Most of the designs were used as a decorative wrap for the for Mini Coopers. Models were decked in vibrant outfits with the Inspiron laptops and generated positive buzz for Dell brand.