Seilear Brand Identity

A self-initiated project created to allow for experimentation with motion / textures / metallic text. Pulled together to mould the identity of an imagined supper club / restaurant based here in Glasgow.

Inspired by the idea of being a hidden, secretive and underground dining club utilising Scottish ingredients - I named the project ‘Seilear’ - Scottish Gaelic for ‘Cellar’.

A reed glass effect was brought in to symbolise that secretive aspect - being revealed and coming out of hiding. This is paired with Scottish inspired type from Good Eggs Type Foundry in a metallic effect reminiscent of old Scottish artefacts from a time gone by.