Seilear Brand Identity
Kelsey MacDonald
A self-initiated project created to allow for experimentation with motion / textures / metallic text. Pulled together to mould the identity of an imagined supper club / restaurant based here in Glasgow.
Inspired by the idea of being a hidden, secretive and underground dining club utilising Scottish ingredients - I named the project ‘Seilear’ - Scottish Gaelic for ‘Cellar’.
A reed glass effect was brought in to symbolise that secretive aspect - being revealed and coming out of hiding. This is paired with Scottish inspired type from Good Eggs Type Foundry in a metallic effect reminiscent of old Scottish artefacts from a time gone by.
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Posted Aug 1, 2024
A self-initiated project created to allow for experimentation with motion / textures / metallic text, moulding the identity of an imagined supper club.
