Bayshore Plumbers
Henson Marin
Verified
Bayshore Plumbers - Website Revamp for Scalability & Conversion
Project Goal: Modernize an outdated website, establish consistent branding, improve site performance, and maximize conversion to scale the business.
The Challenge
When I took on Bayshore Plumbers, their old website was severely outdated. It was a major bottleneck for their growth, suffering from:
Broken elements and poor user experience.
Inconsistent branding that undermined trust.
A clunky technical foundation that prevented them from properly leveraging their strong Google My Business (GMB) presence.
An overwhelming 47 plugins dragging down site speed and stability.
"[...] I think the website has increased the visibility significantly [...] Great job guys. Highly appreciated" — Lalit
Website Before
My Solution & Implementation
I executed a comprehensive, full-stack digital overhaul designed to transform the website from a liability into a high-performing sales asset:
Brand & Design Refinement: I refined their logo into a clear, readable asset and ensured their overall branding was 100% consistent across the entire website. This immediate improvement in professionalism directly increased visitor trust.
Conversion-Focused UX/UI: I completely redesigned the layout, focusing on intuitive user experience (UX) and interface (UI) to guide visitors toward booking. The result was a significant improvement in conversion rates.
Technical & Performance Optimization: This was a critical win. I drastically reduced plugin usage from a bloated 47 down to just 17+ while maintaining all necessary functionality. This clean-up led to a significant improvement in site speed and overall performance.
GMB Integration: We made their excellent GMB success—4.9 stars across 802 reviews—a prominent feature, building instant social proof and maximizing credibility with every new visitor.
Logo Before and After
Bayshore Logo Before and After
Logo Set
Simple Website Brand Guide
All Page Designs
All of the page design in Figma
Website After
New Bayshore Plumbers Website: Build for Conversion
The impact of the revamp was immediate and significant. Bayshore Plumbers experienced a significant, noticeable improvement in their sales performance following the launch of the new website.
To ensure this success is sustained, we continue to provide:
Ongoing Support & Maintenance: We keep the website running smoothly, fast, and secure.
Proactive Growth Management: We constantly improve content, manage all backups, handle minor edits, and actively pursue opportunities for programmatic SEO to drive scalable organic traffic.
Critical Support: We provide rapid response support, ensuring zero downtime for this high-performing business asset.
Website Performance
Desktop Page Speed Performance
Mobile Page Speed Performance
"[...] I think the website has increased the visibility significantly [...] Great job guys. Highly appreciated"
Like this project
Posted Oct 16, 2025
Revamped outdated plumbing website with strategic UX/UI redesign, establishing brand consistency and peak performance.
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Timeline
Aug 3, 2025 - Aug 6, 2025
