Glier's Goetta (Spec Work)

Logan Barberie

Copywriter

Glier's Goetta

Goetta is a beloved regional favorite in the Greater Cincinnati Metro - and it’s time the rest of the country had a new breakfast sweetheart. What started off as a blend of oat and meat scraps that modest German immigrants could get their hands on has evolved into one of the most cherished dishes in the region. Created with the intention of being able to feed folks over a long period of time, we aim to do the same by introducing the staple outside of its native region. 
Glier's "Definition" Print Ad
Glier's "Definition" Print Ad
"Definition" Print Ad on Subway Mockup
"Definition" Print Ad on Subway Mockup
"Gruel to Cool" Print Ad - Meant to activate the viewer. When scanned, QR Code takes shopper to website that gives background on the product and the history of its origin. Additionally, coupon will be included to incentivize trying it.
"Gruel to Cool" Print Ad - Meant to activate the viewer. When scanned, QR Code takes shopper to website that gives background on the product and the history of its origin. Additionally, coupon will be included to incentivize trying it.
"Beat it Bacon" - Partnership with HEB to introduce Glier's to a new market. With 3 million Texans claiming German heritage, the Lone Star State is a prime location to grab some goetta.
"Beat it Bacon" - Partnership with HEB to introduce Glier's to a new market. With 3 million Texans claiming German heritage, the Lone Star State is a prime location to grab some goetta.
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