A brand built for its community
NotJustTrash are a sustainable fashion brand with a strong Depop following. The identity needed to feel nostalgic, inclusive, and recognisable: fitting for a brand built on individuality and second-hand culture.
Accessibility and colour
Accessible typography was prioritised alongside the custom logo. A palette this size only works if the colour relationships, contrast ratios, and combinations have been thought through carefully.
6 likes · 267 views · Jun 26, 2024
Brand identity and logo design for DTC sustainable, second-hand fashion brand with a cult Depop following.
