AD-004 · Lip glaze · 2026[04/10]
Lofty
BeautySurreal witFOOH
A lip glaze that thinks it is dessert. The cap is a soft-serve swirl, so every frame serves it as ice cream: in a waffle cone, scooped from a parlour freezer, melting on a hot kerb, and parked on a real street as an ice cream van with a queue. Visual puns, a FOOH activation and a type poster, built for the feed. "Served glossy."
ClientLip glaze
Year2026
RoleBrand, packaging, art direction, prompts
ToolsGPT Image
CraftOne locked tube, one visual pun per frame, FOOH and kinetic-type formats
0 likes · 0 views · Oct 23, 2026
Beauty campaign for a lip glaze presented as dessert — one locked tube and visual puns across formats and activations.