Sillystrands is a kids hair care kit that aims to take the fear away from hair maintenance by creating a fun, safe experience between the child and the caregiver.

The objective was to collaborate with a group of students to develop a product launch campaign from concept to execution. The product was to be a survival kit of any sort that filled a gap in the consumer market. Elements included: branding design, packaging design, marketing material, and web design.

Sillystrands’ kits cater to different hair textures with tools to accompany each. Everything a child’s hair needs in a fun, convenient kit.