Is minimalist design actually simple,

Is minimalist design actually simple, or just harder to get right?

Across all my skincare packaging projects, the approach is the same. Minimal does not mean empty. It means every detail works twice as hard. Constraints are what make the design work.

Most of the work happens in what you barely notice. Adjusting typography so it feels editorial, not generic. Letting spacing create hierarchy and make reading effortless. Removing anything that does not serve the product. If it is decorative, bye. 👋🏼

When everything is reduced, every decision becomes visible. There is nowhere to hide.

What is the first thing you remove to make a design feel cleaner?