Zoomforth | Visual / Implementation Designer

They needed a design for a microsite. The objective was to create a platform that could captivate their audience's attention with a combination of media elements—such as video, audio, images, and text—and interactive features to create an engaging user experience that encourages visitors to take a specific action, thus leading to conversions.

The project commenced with a strategic planning phase to understand the client's goals and audience. This guided the creation of a user-focused design for the microsite, incorporating interactive and multimedia elements. Development followed, with a collaborative process between designers and developers to build and integrate content into a seamless user experience. The site underwent thorough testing to ensure functionality across various platforms before a targeted launch. Post-launch, the site's performance was continually monitored for optimization opportunities.

Post-launch metrics demonstrated a marked increase in user engagement and a significant uptick in conversion rates, aligning with the project's objectives. User feedback was positive, highlighting the immersive experience of the microsite. The project's return on investment was favorable, confirming the effectiveness of the media-rich design in meeting the client's conversion goals.