Enterprise Backup Solution

Product design (both UX and visual) of a new set of web apps for an enterprise backup (copy data virtualization, to be precise) startup valued at over $1 Billion. The web apps were designed to replace existing desktop app, that ran in Adobe Air, and to extend its functionality to manage multiple servers while greatly improving the user experience, intuitiveness, and aesthetics. Functions Performed

Competitive analysis

User research

New design system

UX design

User testing

Managing freelancers

Educating team about value of good design

Modern, intuitive UI for faster task execution

Secure, scalable platform for enterprise growth

Faster delivery of features through CI/CD

Reduced training/onboarding time

Wowed existing users: Stunning difference between before and after

Greatly increased NPS and CSAT scores

Differentiated from competition

Significantly increased sales

Lead to acquisition by Google

Legacy App vs. New Web App Load Time: ~10 sec → 2 sec Weekly Support Tickets: 100+ → less than 10 TCT (Task Completion Time): ~15 min → ~4 min CSAT (Customer Satisfaction Score): 68% → 92% Number of customers in the year after the new app was released: 157 → 4892

Visually outdated UI and inconsistent UX that was designed without designers

Poor performance and scalability

Compatibility issues with modern OS

Limited developer support for Adobe AIR

Redesign using modern UX/UI principles

Cross-platform, browser-based access

Improved performance and maintainability

Integration with Actifio’s cloud-native services

Enhanced security and audit features

Educated stakeholders and engineers on the value of good design

Conducted interviews with existing users and internal customer success people identifying and cataloguing an enormous amount of UX issues

Prioritized features based on ranking by importance, difficulty of use and impact

Identified the need for additional resources and brought in a small team of contractors to help: UX designer, visual designer and PM

Worked with the visual designer to create brand new design system that was visually impressive and superior to competitors

Worked with UI engineers to build the new design system

Created brand new UX flows that greatly improved the ease

Created a visual way of sorting through existing backups that differentiated Actifio from the competition and greatly improved sales numbers