Enterprise Backup Solution
Marat Ryndin
Summary
Product design (both UX and visual) of a new set of web apps for an enterprise backup (copy data virtualization, to be precise) startup valued at over $1 Billion.
The web apps were designed to replace existing desktop app, that ran in Adobe Air, and to extend its functionality to manage multiple servers while greatly improving the user experience, intuitiveness, and aesthetics.
Functions Performed
Competitive analysis
User research
New design system
UX design
User testing
Managing freelancers
Educating team about value of good design
Key Benefits Realized
Modern, intuitive UI for faster task execution
Secure, scalable platform for enterprise growth
Faster delivery of features through CI/CD
Reduced training/onboarding time
Wowed existing users: Stunning difference between before and after
Greatly increased NPS and CSAT scores
Differentiated from competition
Significantly increased sales
Lead to acquisition by Google
Measurable Results
Legacy App vs. New Web App Load Time: ~10 sec → 2 sec
Weekly Support Tickets: 100+ → less than 10
TCT (Task Completion Time): ~15 min → ~4 min
CSAT (Customer Satisfaction Score): 68% → 92%
Number of customers in the year after the new app was released: 157 → 4892
The Challenge
Visually outdated UI and inconsistent UX that was designed without designers
Poor performance and scalability
Compatibility issues with modern OS
Limited developer support for Adobe AIR
Project Goals
Redesign using modern UX/UI principles
Cross-platform, browser-based access
Improved performance and maintainability
Integration with Actifio’s cloud-native services
Enhanced security and audit features
Discovery & User Research
Educated stakeholders and engineers on the value of good design
Conducted interviews with existing users and internal customer success people identifying and cataloguing an enormous amount of UX issues
Prioritized features based on ranking by importance, difficulty of use and impact
Identified the need for additional resources and brought in a small team of contractors to help: UX designer, visual designer and PM
Design Approach
Worked with the visual designer to create brand new design system that was visually impressive and superior to competitors
Worked with UI engineers to build the new design system
Created brand new UX flows that greatly improved the ease
Created a visual way of sorting through existing backups that differentiated Actifio from the competition and greatly improved sales numbers
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Posted Jan 20, 2025
Created intuitive UX designs for an enterprise backup solution. Helped improve product usability, leading to acquisition by Google in a 9-figure deal.
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