Client's goals
To increase conversion rate
To add a new page introducing new team members
Problem
Conducted user research and identified the following things:
Solutions
Redesigned the website structure (sitemap) to present information users look for in an expected, reasonable way
Categorized information & labelled them to provide some context to users and so they can easily find information they want to read about
Created a "Specialty" page that included the following content:
Created a "Team" page & separate profile pages for each therapist
Created an "Approach" page to divide up levels of information presented & help ease users from being overwhelmed by the amount of information available
Feedback
Client was very satisfied with both mobile & desktop designs and the flows
Users gave a score of 10 (out of 10) on how easy it was to find information they need before clicking on the CTA
Users were very satisfied with the new design & color scheme