Lil' Wong Bakes Branding + Identity

Logo and brand identity for Lil’ Wong Bakes — an independent baker based in east London, known for her iconic Pandan Sandos. Taking inspiration from the playful characters often found on lucky red envelopes, we created a character that embodied the same fun and playful charm.  I continuously work across all elements — from branding, art direction, packaging, events & merch.

My role: Design, Conceptual thinking, Art Direction Illustrator: Bette Blanchard