Social media Management

Heels and Feels (London) is a custom shoe startup driven by the vision to revolutionise the shoe industry with the focus on designing customised vegan shoes & heels. The startup wished to build their Instagram & Facebook presence while focusing on relevant content and partnered with Upreports Infotech for the same.

FB & IG profile optimization.

Visual content creation.

Captions planning.

Hashtag strategy

Competitor analysis: Social media strategy of leading shoe startups and vegan brands were thoroughly studied. Audience analysis: Research to gain insights on women buying habits, latest fashion trends, and popular culture. Team discussions: Community discussions and team sessions were organized for first-hand insights.

Our reports Infotech helped Heels and Feels kickstart their social media game, build engaged following, and generate initial product sales:

150% growth in post likes.

Increase in engagement through comments.

Product inquiries from Direct Messages.

Well-curated Instagram feed

Even though Facebook has low overall engagement, we managed to get a strong start for Heels and Feels on it.

500% growth in page Likes.

200% increase in post Shares.

Informative and active Facebook page feed

Within a short span of 3 months, Heels and Feels 400% hike in the Instagram followers. Facebook showed a similar increase in its group likes and the number is growing every day.