Rutgers Business School Skills Training Website Development
Ali Sheraz
Rutgers Business School – Skills Training Website (Figma → HubSpot CMS)
A modern EdTech website designed for a university-level skills program, built to drive enrollment and showcase high-demand courses.
Overview
This project was created for Rutgers Business School's online learning division.
The goal was to design and develop a clean, professional, student-focused website that highlights modern programs such as Cybersecurity, Data Analytics, AI Agents, Workflow Automation, and AI Prompt Engineering.
I created the full UI in Figma, then developed the website in HubSpot CMS with a responsive, conversion-focused layout.
Design Direction
1️⃣ Professional Academic Identity
Used structured, clean typography and a soft red gradient brand system aligned with university design language.
2️⃣ Strong Hero Section
Hero message:
“Transform Your Career with In-Demand Skills.”
Designed with a modern left-content + right-image layout to highlight learning experience.
3️⃣ Program Selection Module
Interactive dropdown & pill selector to help users quickly explore programs like:
Cybersecurity
Data Analytics
AI Agents & Workflows
AI Engineering
4️⃣ Social Proof & Trust
Logos of top companies (Microsoft, Forbes, OpenAI, Google) strengthen credibility.
HubSpot Development
After finalizing the design, I built the website in HubSpot CMS using:
Drag-and-drop modules
Custom-coded sections
HubSpot theme components
Advanced responsive controls
Conversion-optimized CTA blocks
Lightweight image optimization
The result is a fast, clean, scalable website ready for marketing and course enrollment campaigns.
Tools Used
Figma
HubSpot CMS
HTML/CSS Modules
Responsive layout tools
Result
Delivered a polished EdTech website that:
Increases enrollment conversions
Speaks to both college students and working professionals
Showcases high-demand skill programs
Aligns perfectly with university branding
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Posted Nov 24, 2025
Designed and developed a modern EdTech website for Rutgers Business School using Figma and HubSpot CMS to support enrollment and program discovery.
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