A conceptual brand identity project

A conceptual brand identity project created for Zeni, a modern street food brand combining bold typography, playful visual elements, and a vibrant color palette.

The design uses expressive, hand-drawn-inspired lettering to create a friendly and energetic personality, while the black, orange, and cream color palette brings contrast, warmth, and visual balance. The logo system includes primary, icon, and horizontal variations, designed to create a recognizable identity across storefronts, food packaging, and brand applications.