Maslow App

Full Branding and Strategy for an app helping customers set and truly stick to their habits.

The app is an AI habit coach merged with Habit Tracking app. The coach helps the user break down goals into manageable habits that fit into the user's life.

It solves 2 main problem areas with why people don't change: 1. people don't have a plan. 2. people don't stick to their plan.

The vision is to focus on 3 areas of life: health, wealth, and relationships. The brand visual concept is based upon Maslow's hierarchy of needs. The main design direction is to convey discipline through geometric forms in the logo, but also be expressive and diverse, which is conveyed by using rich tones of colour palette. Elements of health, wealth and relationships is integrated as logo details to remind the customer about these three pillars.