Brand Identity for Moss & Timber Coffee Roasters

BRAND IDENTITY: Moss & Timber Coffee Roasters

The identity for Moss & Timber Coffee Roasters was created to bridge its roots in the wild, natural character of the Pacific Northwest with a modern, design-conscious, and playful approach, avoiding typical rustic coffee clichés. The solution centered on a distinctive and expressive tree mascot, which provides instant memorability and approachability. This icon is paired with a disruptive and high-contrast color palette of green, electric yellow, and lavender, alongside bold, modern sans-serif typography. The result is a highly visible and scalable brand system that translates seamlessly across packaging, cups, and apparel, allowing Moss & Timber to stand out in the crowded specialty coffee market by communicating ethical sourcing and quality with a confident, quirky personality.

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