SkyScanner for memorisely Research case study

online 8-week User Research course for sky scanner. The strategy was Initially to Developed a stakeholder Interview and case study framework, then to develop a interview script for identifying pain points and experience. Then Write and distribute Surveys to gather multiple data sources for analysis. Take the data and interface it with a repository that provides transcripts. Then After Competitor Analysis, Ai Synthesis, and finally Report in a Storytelling framework.