Digital Communication Open School Day

Due to Covid-19 everybody and, almost, every company is looking for digital alternatives. Normally around March kids from primary school are looking for a high school to go to. This is in real life on the campus.

However this year this was not possible due to restrictions. We helped the school with a content strategy (online and offline) to reach out to these kids and there parents to inform them that they could attend a digital version of the open school day.

We used a content marketing approach using Facebook and Instagram to get to the right target audience. We made fitting content (image, video, gif, reels,..) to support the written copy. And we analyzed from where the people came when they subscribed for the event. We had a great result with over 500 subscriptions in 1 month time without payed advertising (client was not open to this)

In the pictures you find a small overview of our campagn