Digital Marketing Manager
Shashank Srivastava
Implemented and managed PPC strategies for clients, conducting thorough keyword
research and analysis.
• Optimized existing PPC campaigns, focusing on keyword strategy, ad copy, bid prices, cost
per conversion, and cost per click.
• Reviewed and optimized under-performing listings in Search Engine Marketing.
• Created PowerPoint presentations for weekly business reviews
• Created monthly PPC reports, providing in-depth analysis of campaign performance and
actionable recommendations for improvements.
• Conducted keyword research with CPC estimates, contributing to the development of a
quality keyword portfolio.
• Assisted the Account Director in customer management, addressing needs, rankings, and
other client-facing search marketing communications.
Increased customer engagement through social media.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Drove cross-functional collaboration with focus on quality service delivery.
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Posted May 8, 2024
Implemented & managed PPC strategies, conducted keyword research, optimized campaigns, created reports & presentations, assisted in client management.
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Clients
WPP Health & Wellness
