Digital Marketing Manager

Implemented and managed PPC strategies for clients, conducting thorough keyword

research and analysis.

• Optimized existing PPC campaigns, focusing on keyword strategy, ad copy, bid prices, cost

per conversion, and cost per click.

• Reviewed and optimized under-performing listings in Search Engine Marketing.

• Created PowerPoint presentations for weekly business reviews

• Created monthly PPC reports, providing in-depth analysis of campaign performance and

actionable recommendations for improvements.

• Conducted keyword research with CPC estimates, contributing to the development of a

quality keyword portfolio.

• Assisted the Account Director in customer management, addressing needs, rankings, and

other client-facing search marketing communications.

Increased customer engagement through social media.

• Monitored trends in digital marketing landscape and adjusted strategies accordingly.

• Developed and executed A/B testing strategies to optimize campaign performance.

• Analyzed competitor pages to locate backlink and keyword opportunities.

• Drove cross-functional collaboration with focus on quality service delivery.