One of the most renowned

One of the most renowned Brazilian criminal lawyers, Antonio Diego da Costa, entrusted me with the redesign of the sales page for his mentorship, “Advocacy Formula.”

In this project, we reformulated and refined the visual identity of the old page and reinforced the Ruler and Outlaw archetypes, with the goal of professionalizing the product’s image and the perception of value that the lead has when reading the sales page.