Reproductive Health Campaign

This campaign was created as an informative initiative towards sexual education for Guatemalan teenagers. We developed a website, accessible through a QR sticker found in different bathroom locations.

A webpage with information and contact link was created; also a support printed material for professionals with all the regarding information. All the images included in this material are original and were specifically taken for this project.

The concept developed for this project is: 'DECIDIR' (decide). Which entitles each and every individual to work upon what they consider best, whilst being informed and completely gives them the power of choice. We decided to empower teenagers and provide them the tools to decide, instead of 'just telling them what to do'.