Sando

Sando is a sandwich shop founded by a Japanese-American family with a deep passion for creating delicious, culturally rich sandwiches. Their mission is to blend traditional Japanese flavors with the classic American sandwich, offering a unique and memorable culinary experience The goal for this project was to introduce sandos as more than just food. I wanted to craft a modern, gourmet identity that positioned them as an elevated experience. By using bold black-and-white visuals, refined packaging, and storytelling elements.