Platform Modernization and Optimization

The original system faced several limitations:

Outdated UI and fragmented architecture, making feature expansion difficult.

Limited ability for non-technical teams to manage content effectively.

Lack of scalability in handling increasing data loads and integrations.

My responsibilities included:

Frontend Redesign: Delivered a modernized, responsive UI using Next.js with custom GSAP animations to improve user engagement.

CMS Integration: Implemented Sanity CMS with role-based access controls for blogs and internal data, enabling structured content management across teams.

Backend Optimization: Enhanced Laravel backend services for stability, security, and performance under heavy business workloads.

Cloud Infrastructure: Deployed optimized workflows with AWS and Vercel for scalability and Zoho for business process integration.

Delivered a modernized platform with improved usability and performance.

Empowered non-technical teams to manage blogs and company data securely through Sanity’s role-based CMS.

Increased system reliability and scalability, enabling the platform to handle more complex data orchestration use cases.

Improved user engagement and brand perception through GSAP-powered animations and UI enhancements.

Established a strong technical foundation that supports continuous feature development and long-term growth.