Terrex Brand Positioning

Task and approach: In this project, we have undertaken a comprehensive revamp of adidas outdoors, with the aim of establishing a stronger connection with the younger consumer demographic and urban centers. Our team has diligently worked on devising effective strategies for marketing, product development, and creative direction to drive the brand's rejuvenation. During the studies, we also created new styles of outdoor photography, video, and new crafts to guide product and marketing.