adidas - Creativity is the Answer

Gui Foerster

Art Director
Graphic Designer
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adidas Ag
Task and Approach: "Creativity is The Answer." During the 2018 FIFA World Cup, creativity went beyond the boundaries of the field and influenced every facet of sports culture. In this pioneering project, an unexpected coalition of creators joined forces to showcase that Creativity is the Solution.

Photography Direction

Graphic Direction

Key Visuals

Photography

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