Redesign Taylora’s website to increase conversions while making it feel approachable, modern, and tailored to its audience. The focus was on simplifying the user journey and creating a stronger emotional connection with the target users.

1. Strategy

• Analyzed the previous website to identify conversion gaps and improve usability.

• Designed a streamlined flow that guides users naturally toward taking action, like signing up or making a purchase.

2. Custom Characters

• Created four unique characters, each representing one of Taylora’s target personas.

• Designed them to feel relatable and reflect the diverse users of the platform.

3. Conversion-Focused Design

• Refined headlines, layouts, and CTAs to emphasize benefits over features.

• Designed a clean, modular layout that presents information clearly without overwhelming users.

4. Responsive Prototyping

• Built mobile-first designs to ensure the site works flawlessly on all devices.

• Used Figma to create high-fidelity prototypes and delivered screens that have been approved for development.