ROZAN NGO - MARKETING CAMPAIGN by Abdul WahabROZAN NGO - MARKETING CAMPAIGN by Abdul Wahab

ROZAN NGO - MARKETING CAMPAIGN

Abdul Wahab

Abdul Wahab

Partnered with Rozan, a leading organization dedicated to mental health and gender rights, to launch a powerful digital campaign addressing Gender-Based Violence (GBV). The campaign aimed to raise awareness, provide support resources, and encourage societal change through digital storytelling, community engagement, and impactful media strategies.

Campaign Objectives:

Spread Awareness: Educate the public about the impact of GBV, its signs, and available support systems.
Encourage Reporting: Break the silence by empowering victims and survivors to seek help.
Engage Communities: Involve youth, families, and institutions in discussions about gender equality and safety.

Execution & Impact:

Social Media Outreach – Designed and executed visually engaging posts, infographics, and short videos to spark conversations around GBV.
Video Campaigns – Produced survivor stories and expert interviews to create a sense of solidarity and understanding.
Interactive Sessions – Facilitated online discussions, webinars, and Q&A sessions with psychologists and legal experts.
Call-to-Action – Integrated helplines and contact details of Rozan’s support services to make help accessible.
This campaign reached thousands, creating meaningful discussions and encouraging people to take a stand against GBV. The collaboration with Rozan NGO showcased the power of digital advocacy in driving social change.
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Posted Feb 8, 2025

A digital marketing campaign for GBV on social mediums for awareness using illustrations and animations.