Formulated and edited performance-driven video ad creatives, commercial assets, and brand showcases. Focused on scroll-stopping hook development, visual pacing, dynamic typography, and conversion-optimized storytelling using Adobe Premiere Pro, After Effects, and Photoshop.
Key Highlights & Execution:
Direct-Response Hooks: Designed multiple video entry variations to maximize audience retention in the first 3 seconds.
Visual Storytelling & Pacing: Combined cinematic footage, seamless transitions, color grading, and custom sound design.
Performance Marketing Focus: Engineered call-to-action (CTA) overlays and dynamic text formatting tailored for paid social campaigns (Meta & YouTube).
Tools & Workflow:
Adobe Premiere Pro | Adobe After Effects | Adobe Photoshop | Adobe Audition | AI-Assisted Editing Workflows
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Developed and edited high-converting DTC commercial video ads and performance-focused social creatives. Handled scriptwriting, visual pacing, color grading, and
