LinkedIn Branding Optimization and Transformation for Charis

Francis

Francis Adediran

LinkedIn Branding Transformation

When Charis came in, his LinkedIn profile wasn’t reflecting the value of the work he actually does. His old banner was vague, visually flat, and didn’t communicate his expertise in automating agencies or building client portals. Nothing about it hinted at systems, efficiency, or operations which are the core of his offer. Today, his profile tells a completely different story.
Old Banner and Profile Picture
Old Banner and Profile Picture
I redesigned his LinkedIn presence from top to bottom, crafting a clean profile picture, a professional banner, and three featured section designs, all tied together with a cohesive brand banner.

The full redesign included:

His new profile banner delivers instant clarity: Instead of decorative visuals, we built a message-driven design that communicates: custom client portals, zero subscription burden, more satisfied clients and +40h of saved time per month.
Compared to his old banner, this is a complete repositioning from generic to specialised, from unclear to unmistakably expert.
We created a clean, premium-looking profile image using a warm gold gradient to match his brand palette. It makes him look approachable yet authoritative, the exact tone someone offering agency automation services needs.
New Banner and Profile Picture
New Banner and Profile Picture
Each featured card now plays a clear role:
WhatsApp CTA Card: Encourages direct, frictionless conversations—perfect for agency owners who prefer quick chats.
Explore NovaSpace Card: Visually introduces his ecosystem and positions him as someone who has built something bigger than just a service.
Strategic Call Booking Card: A clean, simple funnel element that increases conversions from profile visitors.
All three follow the same visual identity, giving him cohesion and brand memory.
Three featured section designs
Three featured section designs
To round off the identity, I crafted a brand banner for his Agency. This piece unites his personal and business identity, giving him a professional yet creative look that aligns perfectly with his expertise.
Brand Banner
Brand Banner
The gold and black palette gives him a premium, tech-forward look, while the layout guides the viewer straight to the value he brings.
Typeface and color codes
Typeface and color codes
Charis now looks like what he actually is — a systems expert who helps agencies work smarter, onboard clients professionally, and save dozens of hours monthly through automation. Every element of his profile now communicates clarity, authority, premium service and operational value.
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Posted Nov 15, 2025

Redesigned Charis's LinkedIn profile to showcase his expertise in agency automation.

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Timeline

Oct 29, 2025 - Oct 31, 2025