Hyphen Brand Identity Design

Hyphen is a proposed co-living development offering residents a unique and upscale home in the heart of the city. In collaboration with the developers and architects we developed an identity for the property as part of a marketing campaign that would establish the property not only as a desirable address, but as a distinct luxury experience.

Role: Design Direction, Collateral Design, Brand Guidelines, Visual Identity, Logotype

The identity features a striking custom uppercase wordmark, reflecting the clean lines and architectural presence of the building's surroundings. The final wordmark evolved from typographic iterations that attempted to embody the name itself. My focus was keeping it as fresh and modern as possible without leaning into any obvious trends.

A secondary lettermark builds on the inspiration with the clever use of perspective, adding depth and dimension to the identity. Vibrant colours were selected from a tropical palette to add warmth and energy, while rich, natural tones unify the brand with a sense of harmony and sophistication.