FTW launched the Smart Scoop, a supplement scoop built to stop powder spills and make it easier to pour into shakers and bottles. One scoop offers 3 g, 5 g and 10 g settings, controlled bottom-side pouring and a locking funnel-style fitting. Static photos can't explain any of that.
The challenge
Show the product working so people understand why it's practical, especially those used to a regular scoop. The mechanics are hard to capture clearly on camera.
The solution
A 3D animation combined with FTW's real footage. The 3D isolates the controlled-pouring mechanism and the three measurement settings. The real footage shows who uses the product and when. The story is a before-and-after between a traditional scoop and the Smart Scoop.
Smart Scoop in 3D
What we delivered
Launch video (3D animation plus real footage) and launch Reels
Static images
3D models built from scratch
Lighting design for the fitting, lock, pouring and measurement settings
Transformation sequence from traditional scoop to Smart Scoop
Results
3.8M views on the launch Reels
0 likes · 0 views · Nov 13, 2026
3D animation combined with real footage to show how a supplement scoop works: controlled pouring and three dose settings. 3.8M views on the launch Reels.
