FTW was about to launch Creatina Ultramesh, promising a new standard of quality and absorption. Creatine is treated as a commodity, so the launch needed a visual story that set Ultramesh apart from regular options.
The challenge
How do you make a technical differentiator visible to the end consumer?
The solution
A video that shows how Ultramesh micronization works, rather than only showing the product:
A visual comparison: the Ultramesh mesh dissolves faster than the texture of traditional creatines
Scientific language: chemical symbols, laboratory colors and technical typography
Energy beams that represent energy and absorption in motion
What we delivered
Launch video in Reels and feed formats
Supporting motion assets: molecule animation, energy beams, chemical symbols
Modeling, motion, 3D and compositing
Creatina Ultramesh
Results
2.4M views on the launch Reels
31.6k likes and 275 comments, including requests to buy
Reach 4.6x larger than the brand's follower base
The video became a central pillar of FTW's campaign
0 likes · 1 view · Nov 13, 2026
A 3D launch video that shows how Ultramesh micronization works instead of just showing the jar. 2.4M views, 31.6k likes and 275 comments on the launch Reels.
