Conversion Copywriting for Ad Campaign Landing Pages [SaaS ERP]

How I Got Flexibake ERP 3X More Leads Per Month (without increasing their ad budget) Flexibake hired me to revamp 4 landing pages for Google Ads and sales outreach campaigns: - Bakeries - Frozen Foods - Confectionery - Nutritional Services (costing, analysis, CFIA/USDA compliance). STEAL my process (you’re welcome) Step 1: Research I organized insights into a spreadsheet after exploring competitor reviews on G2, Reddit, and YouTube. I also analyzed Flexibake’s customer feedback and competitor positioning. Step 2: Analysis ChatGPT helped me identify emotional triggers, needs, and desires from testimonials. Step 3: Wireframe Using Figma, I created a rough layout of the page structure and copy placement.

Step 4: Collaborate I worked closely with designers to optimize the layout for conversions.

Step 5: Ad Campaigns Based on my research, I wrote emotionally charged ads, segmented keywords by industry, and targeted competitor customers.

Step 6: Track Conversions I ensured conversion tracking was accurate across Google Analytics and Ads.

The results? → 148 new leads in 3 months → 75% increase in conversions → 3.22% CTR → $1.57 average CPC