The profile page, is the second largest traffic entry point on Douyin and serves as the second major framework supporting various business functions including social interaction, content, and management.

Highlighting the persona characteristics of content creators can help them engage more effectively with their audience and promote content consumption, thereby gaining more followers.

For author help them gain more followers&traffic

For business owner help them achieve better service conversions&traffic

Douyin aims to become a super app, which includes maximazing return visits for both content and service-oriented operations.

For content operations/formats Douyin primarily features short video content but also supports medium-length videos, long videos, images and text, as well as ephemeral content that disappears within 24 hours. We aim to enhance content supply, production, circulation, and consumption across these various formats.

For service operations To help service-oriented businesses like e-commerce, lifestyle services, and mini-games gain more traffic。