Leafy Kindred Plant Co. Identity

A challenge for smaller nurseries in competition with large, national brands is cultivating a loyal customer base. They typically can’t compete on price, so they have to go over and above on service, knowledge, and a sense of community.

Leafy Kindred’s brand seeks to attract a new 30-something demographic and continue to serve an older audience as well. In such a fast-paced, screen-driven world, their ideal customer wants to take time to “touch grass” and contribute to the slow growth of something beautiful.

The logo and visuals are designed to evoke a neo-nostalgic look that feels welcoming across the target market. The tag line reflects the desire to connect over growing plants and pause to notice the lovely little things in life.