Logo design for the conference UXday by GrUSP, a non-profit association that has been organising web conferences since 2003.

Create a logo for UXday conference.

create a distinctive logo

follow already existing guidelines for GrUSP conference logos

create a colour palette (max 2 colours) for maximum accessibility (focus on color contrast etc.)

create a logo highly usable in merchandising (t-shirts & more)

I think that every communication project should have a strong foundation if it aims to be effective, stand for something and stand out.

Here are the steps that led me to design the final logo.

We checked for a good colour contrast and visibility also in case of colour impairments.

Here come the patterns!

Last but no least, the t-shirt :)

Just drop me a line :)