Trädklang (Tree Harmony) : Branding and Visual Identity Design
Shovon Artistry
Brand Designer
Interaction Designer
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Trädklang (Tree Harmony) is an arborist in the southern parts of Sweden offering felling and pruning services in accordance with the highest standards of safety.
The identity was based on the idea of a medical cross that also resembles a tree with one branch cut off. The cut-off shape became a simple visual tool that is used in pictograms, patterns, typography and color.