As a Social Media Ads and Performance Marketer at Jafferjees, my role include:

Developing and executing social media advertising campaigns across multiple platforms such as Facebook, Instagram, and LinkedIn. developing and executing Google ads on display, video (Youtube), and search results.

Conducting market research and competitor analysis to identify target audiences and optimize ad targeting.

Creating ad copy and designing ad creatives to achieve marketing objectives and brand consistency.

Analyzing campaign performance metrics and generating reports to track the effectiveness of campaigns.

Implementing A/B testing to optimize ad performance and improve ROI.

Managing advertising budgets and adjusting bids to maximize cost efficiency.

Collaborating with cross-functional teams such as the creative team and the e-commerce team to ensure consistent messaging and brand positioning.

Staying up-to-date with the latest social media advertising trends, tools, and best practices.

Communicating with external agencies and vendors to manage media buying and ad placement.

Contributing to the overall marketing strategy by providing insights and recommendations based on campaign performance.