In the Centre of New York, a wonderful Deli exists and with it comes rich heritage but also a lot of pride and love of the deli which needed a brand refresh and new packaging too.

The role of the colour was always going to be stripped back and simplified for Seb’s Deli, this was a purposeful move creatively. This was not only to allow everything to be simplified in a way that was enough to grab attention, but not anything too over complicated. Sometimes the best designs are the most simple and this was no different. This really helped telling their story which is the important aspect.