Designing Qetsiyah’s Iconic Personal Brand

For this project, my role as a brand designer was to bring Qetsiyah’s dynamic personality and sharp industry voice into a visual identity that matched her influence. She is someone deeply rooted in internet culture, entrepreneurship, and storytelling, and the challenge was to design a brand presence that felt just as bold, intelligent, and magnetic as she is. From refining her logo and visual system to creating a cohesive digital presence, every detail was built to amplify her authenticity and position her as both a thought leader and a cultural voice.

Working with Qetsiyah was seamless because she was the perfect muse—confident, visionary, and with a clear sense of who she is and the impact she wants to make. My role was not only to translate her strengths into a polished brand identity, but also to elevate her story so that collaborators, clients, and her growing community could instantly connect with her message. The result was a personal brand that doesn’t just showcase her, but empowers her narrative to resonate across platforms with clarity and presence.