Another Ecom Case Study (NDA) by Fabian van Til

Another Ecom Case Study (NDA)

Fabian van Til

SEO Specialist

SEO Writer

SEO Content Manager

SEMrush

Case Study

17/02/2024

Fabian van Til

Introduction

The ecommerce store in question has had 2 physical stores open for some time. At the same time, they started working with a marketing agency that promoted the website through SEO. This led them to the following, also our starting point:

Q4 2022

~2,000 clicks per month

~4,500 euros revenue per month via SEO

Result

January-February 2024

~26,400 clicks per month

~50,200 euro revenue per month via SEO (past 30 days)

Other change

Dutch approach → NL, DE, ENG, PL

20% improvement in average conversion rate

296% more standard branded traffic (Brand Awareness+)

19 top 3 results in SERP → 496 top results in SERP

What we did.

Based on the TAB (Topical Authority Boost) strategy, we made sure this partner became an authority on the SEO martk by category. A lot of informative content was written. The entire website was SEO-technically optimized and the SEO was broadened throughout Europe. With a COGS of about 45%, this project has realized a respective ROI of 2.9+ in about 400 days. Because of our white-hat approach, this website will enjoy our profitable SEO optimization for a long time to come.

oct 2024 update

My client exited this websop (purely SEO) for 7 figures. Now my old team picked up this website again & did some backlinking - lead to an easy high like project didn’t see before. (check last screenshot)