Another Ecom Case Study (NDA)

Fabian van Til

SEO Specialist
SEO Writer
SEO Content Manager
SEMrush
Case Study
17/02/2024
Fabian van Til

Introduction

The ecommerce store in question has had 2 physical stores open for some time. At the same time, they started working with a marketing agency that promoted the website through SEO. This led them to the following, also our starting point:
Q4 2022
~2,000 clicks per month
~4,500 euros revenue per month via SEO

Result

January-February 2024
~26,400 clicks per month
~50,200 euro revenue per month via SEO (past 30 days)
Other change
Dutch approach → NL, DE, ENG, PL
20% improvement in average conversion rate
296% more standard branded traffic (Brand Awareness+)
19 top 3 results in SERP → 496 top results in SERP

What we did.

Based on the TAB (Topical Authority Boost) strategy, we made sure this partner became an authority on the SEO martk by category. A lot of informative content was written. The entire website was SEO-technically optimized and the SEO was broadened throughout Europe. With a COGS of about 45%, this project has realized a respective ROI of 2.9+ in about 400 days. Because of our white-hat approach, this website will enjoy our profitable SEO optimization for a long time to come.
oct 2024 update
My client exited this websop (purely SEO) for 7 figures. Now my old team picked up this website again & did some backlinking - lead to an easy high like project didn’t see before.  (check last screenshot)
Feb 2024
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Feb 2024
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