Wano is a web3 platform that enables online merchants to accept cryptocurrency payments. Though initially designed for early adopters, we learned merchants needed more intuitive experiences as their business scaled.

While Wano offered crypto payment capabilities, adoption lags due to usability issues like complex onboarding, confusing wallet connections, and unintuitive interfaces.

The design was validated by winning a Consensys Not Another Virtual Hackathon bounty, judged by industry experts.

UX, Product Designer

Product thinking, UX Design, Secondary & User Research, Market Analysis, Project Management, Pitch Presentation

Stanley Akpama (FullStack Engineer) - GitHub

Ufuoma Oghenechovwe (Frontend Developer) - GitHub

Destiny Ofie (Frontend Developer) - GitHub

Jul - Sep 2023

Leveraging research insights, I drove a human-centric redesign approach.

A payment widget demo that simplifies the crypto checkout process for users, reducing the number of steps required to complete a transaction.

A dashboard that enables businesses to manage crypto transactions effortlessly. Giving them an overall view of their sales and transactions.

Businesses have the ability to create payment links for increased efficiency in the payment process, saving time for both users and businesses. Able to settle in a stable token of choice, customers pay token of choice.

With the developer user persona, documentation for an embedded API that allows businesses to effortlessly integrate crypto payment capabilities into their systems.

When it comes to accepting crypto, businesses and crypto users struggle with long check out process, poor ux, and the lack of multi-chain support.

To understand user needs, I conducted one-on-one interviews uncovering usability barriers:

Difficult onboarding prevented getting started

Unclear wallet and payment connections

Expected user experience like Stripe or PayPal

More education needed on crypto transactions

I translated findings into goals using the Jobs To Be Done framework to identify core merchant requirements.

Iterated on flows and UI to meet merchant and user needs, overcoming backend constraints.

Tested original payment flow to newly developed, resulting in a 43% decrease in payment touch-points.

Web3 brings unique usability challenges, but it also offers exciting opportunities.

Payments relate deeply to issues of identity and wallets that anchor so many web3 experiences. This experience provided hands-on insight into the many user personas a product like this has to encounter, and I'm excited to continue improving usability in blockchain's future.

Get in touch hello@apeaircreative.co or Connect with me on LinkedIn