Simplistic E-commerce Website Design
Ivan Lavena
Grey Hipster Designs
Conceptual Project
About
Grey Hipster Designs is a company that creates modern-style clothing for babies. They are dedicated to using high-quality materials in their craft while making sure their products are affordable.
Who are their target audience
Their target audience is people, mostly parents, who are on a budget and want to provide quality clothing to their children.
What do they need
They need a website to mainly show the company's product and to provide information. They wanted their website to have the following pages:v
- landing page
- store page
- information page
- privacy policy page
When are they expecting the project to be finished
They allotted a total of ten days for me to be able to work on the project.
Design Process
Review the brief
During this process, I review the provided brief and take away the key points necessary to start the project. Below is the information I gathered for this project.
Keywords
modern
baby clothes
on a budget/ cheap
delight
kind
Pages:
- landing page
- our values section
- cta to call for more information
- information page
- shop page
- privacy policy page
Preferences:
- minimal design
- brand color
- black
Typography
We need to make sure that the fonts used for the website can be easily skimmed and suggest kindness and delight.
Mood board
I looked for inspiration with e-commerce websites that involved fashion and clothing. I am searching for a simple, minimal, and light-themed website that conveys a welcoming vibe to not overwhelm customers who will visit the site.
Mobile First Approach Sketch
Due to the increase in smartphone usage, I decided to start creating the design in a mobile format since the chance of the customer using their phone to check the website is higher than the probability of visiting the site on their computers.
Responsiveness
It would be a huge advantage if the site is accessible to any device allowing the customer to visit the site anytime and anywhere.
Development
Using Framer, I implemented the design idea into a working website making it available to the public.
