Simplistic E-commerce Website Design

Mobile Designer

Web Designer

UI Designer

Figma

Framer

Grey Hipster Designs

Conceptual Project

About

Grey Hipster Designs is a company that creates modern-style clothing for babies. They are dedicated to using high-quality materials in their craft while making sure their products are affordable.

Who are their target audience

Their target audience is people, mostly parents, who are on a budget and want to provide quality clothing to their children.

What do they need

They need a website to mainly show the company's product and to provide information. They wanted their website to have the following pages:v

landing page

store page

information page

When are they expecting the project to be finished

They allotted a total of ten days for me to be able to work on the project.

Design Process

Review the brief

During this process, I review the provided brief and take away the key points necessary to start the project. Below is the information I gathered for this project.

Keywords

modern

baby clothes

on a budget/ cheap

delight

kind

Pages:

landing page

information page

shop page

Preferences:

minimal design

brand color

Typography

We need to make sure that the fonts used for the website can be easily skimmed and suggest kindness and delight.

Mood board

I looked for inspiration with e-commerce websites that involved fashion and clothing. I am searching for a simple, minimal, and light-themed website that conveys a welcoming vibe to not overwhelm customers who will visit the site.

Mobile First Approach Sketch

Due to the increase in smartphone usage, I decided to start creating the design in a mobile format since the chance of the customer using their phone to check the website is higher than the probability of visiting the site on their computers.