MILOS is a haircare line inspired by the natural elegance and calm of the Aegean. Blank Space Studio was entrusted with crafting its complete brand identity, sculptural packaging, and managing the manufacturer liaison from concept to final production. The result: a product line that speaks the visual language of purity, ritual, and refined softness.

The creative direction for MILOS drew from the serene clarity of the Aegean Sea and the island’s sun-baked textures. We translated these elements into a visual and tactile experience, minimal, elegant, and intentional.

Each component of the brand evokes balance, luminosity, and care, from the weight and shape of the bottle to the typography and color palette. The tone is calm yet confident, subtle but grounded.

We developed a visual system rooted in quiet confidence. Key elements include:

A clean, modern logotype with a natural flow.

A soft neutral palette that echoes stone, skin, and sea.

Typography that bridges modern refinement and softness.

The packaging is sculptural, designed to feel like an object of care. Every curve and material was chosen to enhance the everyday ritual of use. The forms are tactile, minimal, and elegant, with visual nods to natural erosion and organic shapes.

From the messaging to the user interaction, MILOS celebrates movement and ritual:

“Beauty, like hair, is meant to move.”

“Layers of skin, stone, and story.”

This storytelling approach encourages users to experience haircare as a moment of grounding and intention, not just a routine.

We worked closely with the manufacturer from start to finish, ensuring design integrity across prototyping, sourcing, and final production. Our role included:

Packaging material selection and form engineering.

Color matching and print production oversight.

Timeline and supplier coordination to maintain quality and coherence.

MILOS is more than a product, it’s a sensorial expression of beauty and design in harmony. The result is a cohesive, elevated brand that invites users into a ritual of softness, with every detail considered.

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