Project Overview Contributed to enhancing the SEO performance for Reeve's existing NextJS site. Tasked with a partial redesign, performance optimization, development of an admin page (mini CMS), code refactoring, and implementing SEO recommendations, including revising the booking funnel.

Site Redesign: Implemented design updates, added new pages/sections to modernize the user experience, and updated the booking funnel.

Performance Optimization: Boosted site loading speed and overall performance, crucial for SEO and user experience.

Admin Page Development: Created a mini CMS for easy content management by site administrators without technical intervention.

Code Refactoring: Improved code efficiency and maintainability by cleaning and optimizing existing code.

SEO Enhancements: Executed specific SEO strategies to enhance site visibility and search engine ranking.

Outcome: The enhancements significantly improved the site's design, functionality, performance, and SEO positioning, leading to better user engagement and potentially increased traffic.