Gisela Hazan - Real Estate

Brand Designer

Graphic Designer

Brand Strategist

The goal of this project is to create a comprehensive brand design for Gisela Hazan, a prominent real estate agent in the vibrant Miami market. The design will incorporate blue tones to evoke the beauty and tranquility of the ocean, aligning with Miami's coastal lifestyle. The project encompasses branding, Instagram content, business cards, and other essential elements to establish a cohesive and compelling brand identity for Gisela Hazan.

Project Phases:

1. Brand Identity Development:

Logo Design: Create a modern and memorable logo that incorporates shades of blue and reflects the elegance and sophistication of Miami real estate.

Color Palette: Define a complementary color palette centered around various blue tones, with accent colors to add depth and contrast.

Typography: Select fonts that convey professionalism and convey the desired brand personality.

2. Collateral Design:

Business Cards: Design visually striking business cards with the new logo, color palette, and essential contact information.

Letterhead and Envelopes: Create professional letterhead and envelopes for official correspondence.

Email Signature: Develop a branded email signature to maintain consistency across digital communications.

3. Social Media Branding:

Instagram: Craft a visually appealing and cohesive Instagram profile that showcases Gisela Hazan's expertise in Miami real estate.

Content Strategy: Develop a content strategy for Instagram, focusing on property highlights, local insights, and engaging storytelling to connect with the target audience.

Templates: Design templates for Instagram posts and stories that incorporate the brand's color palette and typography.

4. Brand Guidelines:

Brand Style Guide: Compile comprehensive brand guidelines that outline logo usage, color codes, typography, and design principles to ensure consistency in all branding efforts.

By executing this comprehensive brand design project, Gisela Hazan will establish a strong and distinctive presence in the Miami real estate market, positioning herself as the go-to agent for clients seeking exceptional service and expertise in this dynamic and competitive market.